I help ambitious solopreneurs build strong business foundations, scale sustainably, and confidently grow their teams when the time is right.

Too many business owners hit a ceiling—not because they aren’t talented but because they don’t have the right strategy to scale. I help solopreneurs move from feeling stuck in the day-to-day to running a business that works for them, not just because of them.

Through my Entrepreneurial Sprout to Thriving Team roadmap, I guide small business owners to get their offers, processes, and systems in place so they can grow sustainably. Because hiring too soon—or without a plan—can create more stress than support.

That’s why I work with business owners long before they’re ready to hire, helping them scale the right way. When the time comes to grow their team, they’ll know exactly who to hire, when, and how to do it confidently.

My career in HR and recruitment started almost unconsciously—perhaps inspired by my father’s HR background or my aunt’s recruitment business.

After my second child's birth, I realised I needed to step away from the administration world to level up. Having worked in Recruitment and Human Resources for many years, learning from the ground up and being able to take that next step required some soul-searching.

They say you should find a job you enjoy, but what was that? Reflecting, I realised I was always helping friends in their work-related situations. I wrote letters, researched laws and facts, and helped them through whatever happened. My future in HR was born.

Deep down, I know that I support the underdog; I gravitate towards doing the right things by people. As I grew, I absorbed the need to think strategically, merge the business needs and do the right thing for the employees.

But what truly drives me is helping small businesses thrive—whether they’re just getting their foundations in place or preparing to build a high-performing team.

I’ve spent over 20 years in HR and business strategy, working with micro-businesses and industry-leading corporations, including hospitality, beauty, tech, and government.

When I’m not helping business owners scale strategically, you’ll find me at home in London, raising my four children to take on the world.

Honest HR's mission is to educate and provide best-practice support and training to organisations and the people within them so that everyone can love their job. Check out the blog here.

CIPD qualified with strong business acumen, Roxanne Massey understands business needs and helps them grow to their best version.